Shaping the Story

A lot of the work of the Action Factory is about shaping a story in the public debate. Friday's action was a perfect example. At 11am we were discussing the days news, and the naked fraud of the lobby firm Bonner and Associates was just too blatant and wrong to be ignored. Shifting into action, we were protesting their office at 2:30 that afternoon, stripped down and holding signs saying "Oil and Coal: Naked Fraud"

Working with allies Powershift09 and Friends of the Earth, we produced video and photos that were up on the web within hours. Our goal was to stoke the fires of outrage of what is the most blatant and illegal action in recent months on the part of vested interests and dirty industry. We wanted to provide material for bloggers and media to get this story seen.

Our slideshow ended up on the front page of the Huffington Post. With Huffpo's high ranking on searches, we suddenly placed our story and our images as the top search result for Bonner and Associates, the lobbying firm responsible for this fraud.

In today's short media cycle, rapid response and producing high quality content in hours are the key parts of the game, and that's what we're here to do. Anyone looking for Bonner and Associates is going to see our naked, outraged faces calling out the fraud of that firm.

Lets take this to the next level and make sure that the perpetrators of this fraud are called out. This is bigger than one 'bad employee' and its bigger than one lobbying firm.